Manuella Hancock
Building Bridges
What a business wants its target audience to know isn’t always what they hear. Quality, value, and expertise need to be conveyed in language that engages the reader where they are. The wrong phrasing can completely alter your message and lose the impact of your communication. In this age of social media and information overload, it is critical to ensure that each digital interaction makes its mark.
I help you talk the talk of your target audience and provide direction and refinement so that your communications achieve their goals with maximum impact. Whether I am creating new content or polishing existing work, I keep an eye and ear towards meeting your needs for solid customer communications.
A concept can only be shared or implemented when it is properly communicated to others. Brand identity, thought leadership or value proposition – each requires a content marketer who can accurately convey your message.
Good communication doesn’t simply fall into place. You need a big picture point of view that brings your overall messaging in line. I work with you to create a long term messaging strategy.
Why Use a Professional?
Writing Consistency
Having a consistent voice is important to maintain a professional image. From website content to emails, newsletters, blogs, social media, press releases or case studies, conformity keeps your message on point.
Industry Knowledge
Professional content marketing requires knowledge of keywords and touchpoints that make your message relevant. A professional content marketer will research and create content that is appropriate for your category or industry.
About Manuella
About
Manuella
Thank You for visiting my website. I have always been passionate about working with business clients, helping relate their story in writing. For 20 years, I practiced law, representing clients in transactions, negotiations and litigation. I learned to listen carefully to understand and translate my clients’ position. That advocacy is a lot like the work I now do for my content marketing clients. I take pride in helping my clients present themselves to existing and potential customers, using clear, concise and engaging language. I approach each writing or editing assignment as an opportunity to introduce my client in the best possible light using language that reaches the target audience.
I have written for businesses ranging from solopreneurs to multinational corporations, but I have particular expertise writing for professional services firms, as well as the design and construction industries. I approach each client with a profound respect for preserving and enhancing their reputation, and I view each writing assignment as an opportunity to do just that. I look forward to hearing from you and helping you to market your business.
